Advanced Matched Betting Techniques

Once you’ve learned the basics of matched betting, you’ll have seen how quite straight forward it is. Open an account, make a bet that qualifies for the free bet, then use the free bet to guarantee money. You might be wondering what happens next.

Keeping Your Accounts Open

This is the key to making a regular profit with matched betting services like Profit Accumulator. You need to be vigilant and ensure you don’t leave an obvious footprint to the bookmaker, which will flag you up in their systems as someone who is here to guarantee profit and run!

People often think that once you’ve made an account and used the free bet, you’re done with that bookmaker. Wrong. Bookies want you to keep coming back and losing money. They love people that gamble each and every week. To entice you into doing that, they’ll continue to offer you regular offers and promotions.

You’ll get offers sent by text and email, especially at the weekend when there’s a lot of football on. Some of these offers are simple and we love them. It might be a nice easy bet £10, get £10. Some aren’t worth bothering with or are a waste of time. I’ll cover that subject later.

In order for bookies to send you regular offers, you need to look like a normal punter, and not a matched better

How Do I Look Like a Regular Punter?

Normal punters will do anything to try and make money. They see gambling as a way of making quick and easy money. They bet regularly, especially at the weekend. They bet during the week when European Cup games and English football is on. You need to look like a normal mug punter and here’s how.

Bet On Your Favourite Team

Betting on the same team each week is a great way to look like a mug better. If you bet on a team like Man Utd or Arsenal every week, the bookies will think you support them. Mug punters often go heart before head – meaning their loyalty and love for a team often clouds their judgement. They’ll think their team is certain to win each week – regardless of who they’re playing. Use an app on your phone like Forza football to remind you each time your team plays. Each week back and lay your favourite team to win. You won’t make any money from doing this, but you won’t lose any either. The bookies will love you, especially if it’s a team like Man Utd that are under priced favourites.

Betting On Favourites In An Accumulator

Mug punters often put together huge accumulators containing 6-14 teams they think are guaranteed to win. Anything from 50p to £10 on an accumulator each week is going to make you look like a mug. You don’t even need to lay these off. Stick £2 or £3 of your matched betting fund on eight or so big favourites to win. You’ll keep your bookie account in good shape, stay under the radar, and if luck is on your side you might even win! Long term this offers excellent value. Bookies love people betting on more than one team at once – they make huge pr0fits from it – so even if you do a £1 accumulator each weekend and hit a few £50 winners then you’ll make a profit on top of it. Perfect!

Not Taking Value

Bookies hate people betting on obscure matches that they don’t know much about. Generally, the lower the league and smaller the team, the less the bookies know about it. The odds will be set based purely on stats and league position, so betting on these teams means you’re taking ‘value’ – eg you’re betting on something that they haven’t purposely lowered the odds to balance their books. The same goes for other sports, especially big odds horses. If you don’t bet on horses much, then stick £50 on a high odds horse as the lay odds are lower, they’ll see you taking value/taking an ‘arb’ bet (a matched bet that guarantees profits due to them over pricing something).

If you see bookies offering odds of 5.50 and the exchange offering lay odds of 3.50, you might think it’s a golden opportunity to lock in risk-free profit. It is, however, the bookies will spot their pricing error and red-flag any customer accounts that have jumped on it. Don’t do it and you’ll keep your account from being restricted.

Keeping Your Money, Accounts, Login Details and Bets Organised

The best way to be efficient and make good profits whilst matched betting is to stay organised. You want to be mug betting the big bookies (bet365, William Hill, Paddy Power, Betfair Sportsbook, Bet Victor, Boylesports, Coral, Betfred, Ladbrokes, Betway) on a regular basis. This will mean you can hit every promotional offer that’s worth doing, without worrying about being restricted. Having good bankroll management and keeping your cash flow under control is key.

Use a Dedicated Bank Account

I suggest you open a new bank account once you have got to grips with matched betting. Go to and open an account there. You can do it entirely online and they send you a debit card just like a regular bank. Using a bank account just for your matched betting will allow you to build your funds up on a regular basis, without having bank fees, direct debits, bills, rent etc taking priority and slowing you down.

If you’ve recently started out, I suggest you have most of your money in the exchanges like Betfair or Smarkets. When doing a reload offer on an established bookie, I suggest leaving some of your money in your bookmaker account. For example, a bookie like Betfred have regular offers. If they see that you’ve got untouched winnings still sitting in your account, they’ll be doing all they can to tempt you into betting with it.

Keeping money in your bookie accounts (only the established, trusted, top bookies) makes life very easy when mug betting. If you regularly mug bet on favourites and they win, your bookie balance will keep growing. Withdrawing £20-£40 every few days will have the bookie thinking that you are trying to make a second income from gambling – by betting on short odds and regularly taking the winnings out, but leaving some in there to play with.

Use your bookie balance to do £2-£4 worth of spins on a slots game, or put £1-£5 accumulators on every now and again. The winnings from these you can withdraw and treat yourself and your family for all your hard work!

Keeping it separate from your “real life” money will be a massive help. It’ll allow you to see exactly how much money you’re making whilst matched betting, as your account balance will be constantly growing.

It won’t tempt you into splurging cash on an unplanned trip out, gifts or meals in restaurants, as it’ll be tucked away from your personal funds. It will also prevent you forgetting about the council tax direct debit that you’ve got to pay and using bills money for matched betting.

Matched Betting Spreadsheet and Notebook

I personally use old school and modern methods to track my progress. All my account balances, logins, passwords, free bet amounts, profit, loss and accumulators are tracked in one giant spreadsheet. The first sheet is used to display a big overview of all my bookie accounts and exchanges. At the bottom, it totals up the balances, pending withdrawals, free bet amounts that haven’t been used. It basically shows me how much my MB empire is worth – how much I have in total, so that if life ever got to the point where I needed to pull the plug on the whole system – I would know exactly where my money is and how much I have.

I then use a notebook for reminders. If you’re doing matched betting on your lunch break or in spare five minutes here and there, it can be easy to forget what bets you have backed/layed. I jot things down by hand as its so quick. I make notes like “remember to lay Chelsea before 4PM Sunday, accumulator #5 leg #6” just to help to not forget when my accumulators are happening and which teams/games/days





  1. Dean

    January 19, 2016 - 1:12 pm

    Great advise about the separate bank account and like you say,you not getting mixed up! With the other bank account you can actually see that you are making money and seem more worthwhile.
    Just started match betting yesterday as I am off work with a broken ankle….gives me something to do.

  2. Calum Blair

    October 11, 2016 - 9:03 am


    I was wondering, after you’ve removed your login details, your spreadsheet. To see how it works and how someone like myself could use it. Sounds like a really good way to do it that you’ve got.

  3. Ziem

    November 22, 2016 - 9:43 pm

    Hi, there
    I want to make another bank account just for matched betting but what worries me is if they ask me why do you want another account I don’t know what to say?

    • Mike

      November 23, 2016 - 8:08 pm

      They won’t ask, the ffrees application is all done online!

  4. Ben

    January 4, 2017 - 6:31 am

    How does the ffrees work as it says £5 price point, do they charge?

    • Mike

      January 30, 2017 - 4:41 am

      Just a setup fee I think Ben.

  5. Connor

    March 17, 2017 - 10:31 am

    I have multiple bookmakers to make use of – can I match bet the same game multiple times? Thus getting profit from say lots of bookmakers on one day?

    • Mike

      March 25, 2017 - 10:07 am

      Yeah you can Connor, it makes it easy to track your profits and make quick adjustments with the betting exchange!

  6. Alex

    March 20, 2017 - 2:15 am

    Great advice here, I have a few questions if that’s ok, when betting on your favourite team how much would be an acceptable amount? and are you supposed to make the bet with every bookmaker along with the favourite accumulator bet you also mentioned so to look like a regular punter. And lastly how often would you recommend making ‘mug’ bets?. This is the one area i’m slightly unsure about and would like to be as clued up as possible before i commit. Thanks in advance.

    • Mike

      March 25, 2017 - 10:11 am

      Hi Alex,

      The big bookies that have the best offers I would mug bet several times a week. Bet365/Sky/William Hill daily, as you definitely want to keep hold of them.

      I’d mug bet slightly more than a typical offer is worth. So bet365 often have their £50 offer, which means placing £100 in bets. If you only ever bet £2 with them, it looks suspicious when you do a £50 offer. So I’d constantly do £20/£30 bets with them so it fits your betting profile in a way that won’t raise a flag with the bet365 traders.

      Some poor bookies I don’t waste my time mug betting with them. It’s an ever changing game and it depends what offers you personally prefer – so if you like doing accumulator offers on Betstars, hit them with plenty mug accumulators too. If you prefer bet365 horse racing offers, make sure you regularly bet on horses with Bet365.

      As for the favourite team, I’d bet slightly more than your normal amount. If you normally mug £20 on a Premier League team, bet £30 or £40 on a single bet of your supported team. With some bookies you can set your favourite team so they’ll know exactly why you’re betting more on them!

  7. jonathan

    April 9, 2017 - 5:35 pm

    hello i was just wondering something, say i have made the same bet for 5 different bookies. lets say for rangers to win as an example. lets say every website i bet on it was one of my free £10 bets. should i take an average of the back odds and use that for the calculator. then just put £50 as the bet amount and use that lay amount calculated for the betting exchange. or would it be more safe to do them as 5 individual bets on smarkets. ?

    • Mike

      April 9, 2017 - 6:01 pm

      If you can place all 5 bets within the same time (so the odds don’t change while you’re placing them) then do it.

      If you’re placing them over an hour or more then place the lay bets separately as the odds may change so you might lose out ona bit of profit.

      1 lay bet = less commission on betfair/smarkets, but could mean the odds change and you lose out anyway.


      • jonathan

        April 9, 2017 - 6:35 pm

        so this would only work if all the back bets were odds within say 0.1 of each other. then that would work ?

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